Advertizing online is as common — if not, more prevalent — as it is on television, radio, billboards, etc. The ability to place ads within any content (banners, sponsored articles, mobile apps, videos, etc.) allows them to be targeted more accurately than traditional mediums. Some consumers have become frustrated with the influx of advertizing interrupting their browsing experience. Thus, many online users have begun using ad blocking tools to remove/hide ads within all content mediums. As of 2014, there are 144 million active users1 of adblock tools. This includes videos.
If you use VAST tags on your videos, then advertizements will display on your videos. However, adblock tools may have the ability to block those ads. Unfortunately, there isn't any way to avoid this. Advertizing technologies try to stay ahead of adblocking tools — wherever possible. Below is a scenario where video playback may be affected by adblocker tools:
- iframe embed code
- VAST tag in embed code
- Arpeggio (HTML5) player selected
That scenario in combination with an adblocker enabled in the viewer's browser will result in video playback issues.
Resolving this issue is simple. Use our div embed code to embed the video on your site(s).